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The Ad Age 40 Under 40 list recognizes talented individuals who have, either personally or as part of a team, been responsible for helping to advance a business or a brand at an advertiser, agency, media, tech or marketing company in a demonstrable way within the last 12 months. Now, amid the pandemic, these individuals are even more critical.

This list honors the best of the best: digital stars, programmatic geniuses, new-business rainmakers, data scientists and entrepreneurs as well as rising stars in more established companies. Examples might be the brand manager who turned around an ailing business or the creative director who masterminded a campaign that struck a cultural nerve. Looking for more inspiration? View last year’s honorees.

Think that’s you, or know a disrupter who’s blazing new trails at work? 


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Questions? Contact Nicole Nelson

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Ad Age’s 40 Under 40 recognizes talented individuals in the world of media and marketing. The successful candidate will have been personally responsible or a member of a team at a marketing, media company or agency who has helped to advance the business or the brand in some demonstrable way in the last 12 months. Honorees will be notified in September. The 2021 Ad Age 40 Under 40 list will be published October 4, 2021. 

Entry requirements

In 350 words or less, tell us why you believe your entry is a candidate for 40 Under 40. We are looking for people who will be under the age of 40 by October 4, 2021, and who have made a significant contribution to the worlds of media, advertising or marketing within the last year. We are looking for paradigm breakers, smart thinkers and thought-leaders who are really making a difference and who are tipped to climb company ladders. The goal is to identify the people who are reshaping marketing and making important contributions to a company or business, so please be specific in outlining their accomplishments.

International nominations are accepted. 

Past honorees, regardless of title or company, are not eligible for entry.

Pricing & Deadline

Entry fee: $250

The deadline for nominations is Thursday, July 15 at 5 p.m. EDT. 

Honorees will be notified in September. 


Terms & Conditions

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Got questions? We're happy to help.

Award Inquiries:  aaevents@adage.com